Around 5 months ago I decided to apply to be a mentor at DesignLab. I was looking for a side gig that had flexibility, was outside of the roles I was used to, and could help me grow as a…
You hate your job and are looking for a new opportunity. In this case, most people are looking for a speedy application approach which means uploading your resume to a job site and clicking apply to anything that remotely seems…
It is 3:00 on a Tuesday afternoon (Tuesdays have been proven to be the worst work day of the week, but that conversation is for another day.) and a new project just landed on your desk that requires you to…
If you are reading this post, you have probably already discovered the wonderful world of Sketch. But why stop there? Sketch offers an abundance of plugins that provide additional functionality and time saving features. I know, I know, you thought…
Brand identity – what is it and how do you create it? Let’s start with the basics, your brand identity influences your customers’ experience at each and every touchpoint. It subconsciously affects how they perceive everything from your relevance to…
Content marketing is all about educating and building relationships with potential customers through relevant and compelling content. It must be shareworthy, interesting and done right. Creating great content is never simple – but when done correctly it provides valuable and…
Let’s start with the basics – what is a journey map? A journey map is a framework typically formatted in a visual diagram, illustrating a user’s experiences with a product or service through their perspective. Companies often use this tool…
In the world that we live in it is no longer an option to have a business or provide a service without having a digital presence. WordPress is becoming a go to tool, especially for small to midsized companies who…
The average person has five social media accounts and spends about two hours a day browsing these networks – so why wouldn’t you use this to your advantage? Social media is free, effective and allows you to connect, reach your…
You may ask yourself, why should I start from scratch and spend time and energy learning a new design program? I get it, as a designer I know the struggle. Time is precious and it is difficult to invest time…