You hate your job and are looking for a new opportunity. In this case, most people are looking for a speedy application approach which means uploading your resume to a job site and clicking apply to anything that remotely seems…
Content marketing is all about educating and building relationships with potential customers through relevant and compelling content. It must be shareworthy, interesting and done right. Creating great content is never simple – but when done correctly it provides valuable and…
We’re creative – overworked, proud and when it comes to criticism many times we can be sensitive. Then again, when you’ve put countless hours into a project, who wouldn’t be? However, it’s a necessary evil and a critical component in…
That’s not the right tone – I can’t tell you how many times that I’ve heard this. Then again, when you work at an agency and your client’s products range from scientific instruments to shingles tone can definitely be a…
I swear sometimes I look at my task list, look at the clock, look at my second empty cup of coffee and think there just isn’t enough time in the day. Want to be more productive at work? It all…
What’s the best way to capture your audience’s attention? An awesome headline. We’re not talking clickbait and false promises here. We’re talking problem solving, benefit driven, accurate headlines. They’re important – and there’s a long list why. One study suggests…
An effective call to action (CTA) is an essential part of every blog, website, video and almost anything else that you can think of. A CTA is the final instruction to your audience, so you have to decide – what…