Brand identity – what is it and how do you create it? Let’s start with the basics, your brand identity influences your customers’ experience at each and every touchpoint. It subconsciously affects how they perceive everything from your relevance to…
Category:Marketing
Content marketing is all about educating and building relationships with potential customers through relevant and compelling content. It must be shareworthy, interesting and done right. Creating great content is never simple – but when done correctly it provides valuable and…
Let’s start with the basics – what is a journey map? A journey map is a framework typically formatted in a visual diagram, illustrating a user’s experiences with a product or service through their perspective. Companies often use this tool…
The average person has five social media accounts and spends about two hours a day browsing these networks – so why wouldn’t you use this to your advantage? Social media is free, effective and allows you to connect, reach your…
An effective call to action (CTA) is an essential part of every blog, website, video and almost anything else that you can think of. A CTA is the final instruction to your audience, so you have to decide – what…