7 Simple Ways to Improve Your Headlines

7 Simple Ways to Improve Your Headlines

What’s the best way to capture your audience’s attention? An awesome headline.

We’re not talking clickbait and false promises here. We’re talking problem solving, benefit driven, accurate headlines. They’re important – and there’s a long list why.

One study suggests that 8 out of ten people will read a headline, but only 2 out of those ten will continue to read the rest of your content. Since headlines are an introduction to your audience they need to prompt and compel them to keep reading or take an action. Now you can start generating impactful headlines with these tips.

Keep it concise

According to one study, readers only absorb the first three and last three words of a headline. Keep your headlines between six to seven words to help readers easily process your content.

Using the right voice

There are many benefits to using active instead of passive voice. Active voice conveys energy, directness, is generally more concise and helps to cut unnecessary words. CoSchedule is a great tool that analyzes headlines and scores them (on a scale of 0-100) based upon the structure, grammar and readability of each headline.

Convey a sense of urgency

Headlines that convey a sense of urgency compel people to click. Use words that emphasize the importance of a person continuing to read. Setting a deadline and using time-sensitive language are all effective ways to do this.

Make it useful

Content in a headline should provide an audience with information that’s either benefit driven, action oriented or problem solving – give your readers a reason to keep reading.


Get found on search engines, grow your website traffic and increase visibility with keywords. A great tool to help do this is Google Keyword Planner. Keyword Planner allows you to search words or phrases related to your business. Based on each word’s ranking you can narrow down which to use to best reach your customers.

Utilizing numbers

Numbers organize information into a logical order for a user. Headlines with numerals convey quantifiable benefits. Studies suggest that odd numbered lists and tips seem more authentic to an audience.

Benefit-driven language

Any great headline will tell visitors what benefit they will get by continuing to read or clicking through. Show your audience how your product or service can provide a solution to their challenges.

The greatest hits

Using Co-Schedule, here are some examples of high scoring headlines that can help drive traffic, shares and search results:

  • 5 simple ways to inspire your readers
  • 17 books that will make you a better marketer
  • 10 easy tips to increase your social media followers
  • Writing powerful headlines that will make readers click
  • How to leverage social media for your business
  • Do you know the importance of A/B testing?
  • How to create the best experience for users


You’re now ready to write awesome headlines that align with your content get you the most traction for traffic, social shares and search engine ranking.


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