content marketing

5 Types of Content That Will Help Your Business

Content marketing is all about educating and building relationships with potential customers through relevant and compelling content. It must be shareworthy, interesting and done right. Creating great content is never simple – but when done correctly it provides valuable and relevant information that will turn your potential prospects into advocates.

There are literally so many content options – so how do you effectively communicate with your target audience? Here’s 5 ways.

1. Infographics

The concept of infographics is pretty basic. Infographics enable you to simplify a complicated subject and turn it into something more captivating for your audience through a visual. Studies suggest that people process visual content faster than written content – 60,000 times faster. This is just one reason why infographics are being shared and commented on constantly – and it gets better. Infographics help to develop highly qualified leads and are an effective way of generating compound website growth.

2. Videos

One study suggests that 61 of the top 100 brands embed YouTube videos on their websites – this means every other business should be doing the same. They are an impactful storytelling medium that are easily shared and can quickly promote campaigns and ideas. You can literally create videos about anything – just make sure they are shareworthy.

3. eBooks

eBooks are a great way to establish yourself as an authority within an industry. Now, don’t think that you have to write the next great American novel, but your eBook should provide value to your audience and in-turn establish you as a credible and trustworthy source. They should be informative, detailed and reader-friendly. eBooks represent a longer form of content that discuss topics important to your prospects. Once your target audience begins to see the value in your content – they will keep coming back for more.

4. Case Studies

Case studies explain what your product or service is and how it has helped a client – remember, consumers want to see results. Explain a challenge that a client was facing and describe the solution that your business provided. The important part to remember is that your case studies should provide a solution and lend itself to a CTA.

5. Podcasts

Yes, podcasts are actually considered a type of content. They are easy to share and easy to listen to. People are busy, they don’t always have time to read an article or email – that’s where podcasts come in. A podcast will ensure that your messages are literally being heard. They offer content in a different format and increase awareness. The best way to become a podcast expert – start listening.


Compelling content speaks volumes and the good news is your target audience is actively searching for it. It’s not always about sales – marketing in the 21st century means providing relevant content that will inspire and convert.


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