creating the best social media posts

How to Create the Best Social Media Posts

The average person has five social media accounts and spends about two hours a day browsing these networks – so why wouldn’t you use this to your advantage?

Social media is free, effective and allows you to connect, reach your audience and gain a response instantly, so leverage this. It’s all about shareable content and delivering value to your audience.

People use social media to:

  • Define themselves
  • Express beliefs or support causes
  • Inform and entertain
  • Speak directly with customers
  • (Kill time at work)

We’ll go into more detail about each outlet but before we start crafting tailored posts, first determine your brand voice. Do you want your tone and content to be more professional or personable? Choose three adjectives that summarize your business like: quality, authoritative and informative. Use these words to establish a tone and build your social media brands, then content creation can begin.

Each network is unique, remember this when writing content.

Social Media Best Practices:


Suggested tweet length: 71 – 100 characters

Use 1 – 2 hashtags per tweet

4 recommended tweets per day

Recommended times to tweet: 9:00 AM – 10:00 PM

Suggested use: Promoting website content and blog posts


Suggested post length: 40 – 50 characters

Use 2 hashtags: One popular hashtag and one custom to your brand

1 recommended post per day

Recommended time to post: 1:00 PM – 4:00 PM

Suggested use: Promoting articles and video


Suggested post length: 25 – 30 words

Suggested use: Industry and professional articles

Be concise, professionals using this network are need quick content

1 recommended post per day

Recommended time to post: 10:00 AM – 11:00 AM

Quick tips

Incorporate images

Studies show that posts that incorporate visual assets get more widely shared.

Add buttons

Social media is about sharing, so make it easy for your readers to do so by placing share buttons at the bottom of all posts and pages.

Link out

Link out to other articles or sources to build up your credibility and search ranking.

Increase content (occasionally)

Although social media posts should be short, studies suggest that there is a relation between higher word count and search rankings. When used correctly, longer posts and increased backlinks can increase SEO and conversions.

Use hashtags

Hashtags are synonymous with social media, utilize ones that are most closely aligned with your products and services. Pick something that people are searching for and can easily remember.

Post frequently

Keep it simple, relevant and consistent.

Now, use these tips to gain more followers, increase your website traffic and craft effective posts.


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