creating the best social media posts

How to Create the Best Social Media Posts

The average person has five social media accounts and spends about two hours a day browsing these networks – so why wouldn’t you use this to your advantage? Social media is free, effective and allows you to connect, reach your…

establishing the right tone

Set the right tone in your writing

That’s not the right tone – I can’t tell you how many times that I’ve heard this. Then again, when you work at an agency and your client’s products range from scientific instruments to shingles tone can definitely be a…

7 Simple Ways to Improve Your Headlines

7 Simple Ways to Improve Your Headlines

What’s the best way to capture your audience’s attention? An awesome headline. We’re not talking clickbait and false promises here. We’re talking problem solving, benefit driven, accurate headlines. They’re important – and there’s a long list why. One study suggests…